Rationale

The topic for my Brochure to rebut what John Key has previously said about Wellington being a dying city was the variety of Markets which are available on different days of the week. The rational qualities of each of these markets were that people went because they needed certain items and hadn't been to the market before. Therefore on a weekend trip it would be essential to visit at least one as they are all very unique. The emotive qualities would more likely be going there because it is some sort of ritual within your family, or fun outing you have done for a while, which is more shown in those who are local to wellington reading my brochure, rather than those visiting. As those visiting wouldn't have a tradition of going every week as such. The Night Market, Underground Market, and City Market all have certain atmospheres which are slightly different throughout each one therefore I have tried to portray this in laying my grid and type differently throughout each spread, yet keeping the bold circle there to show that there is still an atmosphere at each location. The circle represents Atmosphere. Throughout my process I learnt a lot of new things, I taught myself a little bit of Indesign which was a positive. I also think there are some areas which I could have developed further if I had managed my time a bit better such as the layout of my type and how each spread was laid out, yet I am still happy with the outcome of my Brochure from where I started in the process of developing.

To the Printer!

Big Picture assured me on Monday morning before class that they would be able to have it done on Monday thank goodness, so After class, where we were told what our rationale had to consist of, I went to the printer with my USB and computer just incase I had to change anything, which I did... (the bleed on inside was needed....) They said it would be ready by that afternoon around 1 ish... It was!! So I went back later, picked up the brochure and it was done. Just like that. All finished.

Getting to Final Print Stage

Had to work quite a bit of shifts this week so now I'm focusing on getting the last few bits all together before printing. Then thinking I was being organised and was going to take it to the printer on Saturday... They aren't open on Saturdays so I will have to wait till Monday!

Brochure for another Critique

More feedback on layout and presentation of brochure, starting to come together and working well... need to update my book a bit more on how I have changed each spread each development stage.

Did new drawings after critique and scanned them in for further development as the previous drawings were very basic and didn't work as well when plain. When I was drawing them originally I had adding colour to them in mind therefore wasn't as successful without it.

New drawings over top of image... Changed all images to Black and White. Only bit of colours on each spread is the circle and buntings. Keeping it simple and clean.

My Map

After exploring my map layout, and listening to Donald in the Lecture about how to simplify the map, I made it form a drawn street view to triangles which form the streets in the gaps, as they are similar geometric shapes to the buntings. I then overlayed the map with small key points such as a starting point (a bus stop as people are most likely going to take public transport to the markets) and key surrounding places. The beehive, City Gallery and Te Papa.

Icons

Seeing as the rest of my booklet includes little sketches, I thought it would be nice for the Icons to be Hand Drawn therefore I drew up a few icons and chose the best one to scan and use in my final Brochure.

Went back to City Market

Between 12-12.15pm I counted a total of 27 people entering the City Market outside the Dock entrance.. Similar amount to the Underground therefore, they may have to have the same amount of icons whether that be 1 or 2 humans... I have now decided after gathering all 3 locations data, the Night Market will have 3 humans.

Went back to Underground Market

As I said in previous post I went back and counted how many people entered the Underground Market between 11.30-11.45am. There was a total of 29 people... Less than the amount which entered the Night Market

Continue exploration on Indesign

Keeping ideas flowing I continued to experiment different layouts, removing, adding, trying different typefaces and also adding the symbols I chose to the second set of exploration.
Not convinced that changing the typeface was successful as it came across too busy on each page.

Decided for the next exploration I would removed the big coloured geometric shapes as they were too distracting and didn't have a purpose

Still going to make a few changes before my final print

Went back to Night Market

To make my symbols realistic I went back to the Night market and will go back to the other two also, to see how many people come through the one way entrance in a 15 min interval, compare and then use the amount of symbols appropriate to the findings. In a 15 min interval from 6.30-6.45pm tonight 37 people entered the Night Market entrance all different age groups.

Starting over after experimenting with Design Principles

I added a circle into the middle of each page, which created a focal point and lined up with my text top and bottom, this meant on each spread the circle size was slightly different. This works well as it describes that each market is different and a range of people attend therefore is a way of communicating that to the viewers. Also added different drawings that I had done to change them up. They didn't work so well with the bold colours over top.

Firstly I worked on these drawings but then moved on to focus more on the drawing below and overlaying them in my spreads over images I had taken.

Over the Past few days Refining my work

I have been Refining, repeating, refining and repeating different layouts and not convinced on any particular one I had to have a break. I then came back a few hours later and chose to add buntings to each page so that I had some flow throughout the book. I have left quite a bit of white throughout my booklet but I didn't feel it was necessary to fill it all otherwise it would look frantic/busy and over thought. This is not what I want to come across in my brochure as the markets are not a hectic place, they are a place to go and enjoy different creative things.. people don't rush in and out of them very often as they take time to go round each aisle.

First few tries

Very bland and Text too big

Adding buntings to Cover

Making in Indesign

Started off with a very basic format which ended up having to be evaluated in class as it was a presentation class therefore I got some feedback which was helpful in some ways but other parts such as 'the font is too big' which I already knew wasn't so useful. Although it did confirm my hunch of it being rather large for an a5 scale.
Used the first set of drawings I did.
Printed it out and then cut it the wrong way also, so there was one staple in the top corner and the rest was all crinkled up as there were no staples left! That was embarrassing to put on the table...

Design Principles

I wanted to look into the Design Principles, as it was a concept I wasn't really sure about last year and didn't understand very well. I drew out some pictures black and white to go with each for the markets overall and some of the layouts were working well together. They geometrical shapes work well therefore I may include some in my developmental processes..?

Exploration into Coverings

I did some exploration into the Buntings which are going to go on the cover of my book, and possibly throughout if I think it looks successful. Worked with bold colours, patterns and plain with white triangles in the middle. I preferred the red colour the most as it is a statement colour and describes the atmosphere of the markets well as they are exciting, busy and full of life.

Exploring the buntings patterns to see which was more successful. Discovered layout 3 worked well/ more appealing to the eye than the others and that I could fill in every second one with colour to give it a bit of variety.

Covers

Explored basic cover layouts.. first two didn't work, wasn't really in the right mind set to be designing covers as I was very tired from work the previous night.. Therefore I am going to work on it a bit later.

Very basic covers which didn't end up used in my finals, but it did give me an Idea of how to layout things on Indesign, which will help me further on in the design process.

Making to understand and Ideate my work

I created a few plain white a5 booklets which will be the size of my brochure, and cut random pieces of paper, different shapes and drew different parts onto them to experiment with layout on page. Although it is very basic and can come across as messy, it was just drafts and help me understand page layout, so that it is stronger in my further works.

Experimenting with bold shapes, cut images, overlaying

Seeing where text could be placed?

Looking at patterns for cover and throughout book

Researching Current Layouts

After looking on a few websites and going to the library, I found a selection of layouts which I wanted to explore, things with transparent colours overlapping imagery, text exploration and colour techniques. This research will hopefully help me to progress in my work and discover different hierarchy within each layout

Drawings

I wanted my blog to have little sketchy drawings throughout possibly, so I did a range of different drawings to suit each location. I then scanned them on to my computer to experiment on my spreads.

Exploring Colour

I used my Guache today to explore some colour combinations which I later scanned into photoshop and used the eyedropper tool to pick up each colours. This gave me an idea of what each colour looks like on screen compared to paper.

What links all three together?

Cost?
Weather Reliance?
Amount of people which attend?

All of the markets have people that attend them otherwise they wouldn't stay available, therefore measuring how popular each one is with their cliental will give me a better idea of what they offer to the regulars. Two out of three markets are underground therefore do not rely on the weather to keep them on... yet the Night Market is outdoor therefore it is totally reliant on sunshine/clear days.
Amount of people varied between markets, yet the two indoor markets seemed to have less people than the Night Market, possibly because of their locations and the times they are open until.

Working out their different attributes

I brainstormed and found that each market offers something different...
Night Market: Musical entertainment as well as dinner foods from all different cultures
Underground Market: Maori arts and crafts as well as a lot of home ware products and decor, most expensive as the items are more valuable, not just perishable items.
City Market: Organic, Fancy foods which are more expensive to those on student budget therefore very different atmosphere.

Location 3: The City Market

On Sunday I went to the City Market, undercover in the atrium of the Chaffers Docks. It was definitely a different vibe to the Night Market as there wasn't as big of a range of age groups... mostly it was middle class people who can afford finer foods often. There was a reasonable amount people but not as many as the Night Market.

Location 2: Underground Market

Today I went to the underground market and had a look around and took some more photos. I noticed there was a big difference in the amount of people that went compared to at 5.30 at the night markets. There was also a difference in the stalls as they were all home-ware, decor and clothing or attire at the underground market compared to mainly music and food at the night markets. There were alot of Maori and Pacific art stalls and carving of greenstone and bone into necklaces also.